Managing the journey from initial enquiry in your inbox through to securing a booking, is a process in itself. Setting yourself up for success when it comes to emails is a must and it’s important to keep in mind that the journey to conversion isn’t always a super speedy process! It’s all about nurturing the relationships you build with potential couples and ensuring your connection is genuine and not rushed.
You might be just starting out on your Celebrant business path or you might be really experienced. Either way, conversion success can mean different things to different people. It might be that you are hoping to develop your confidence and get used to getting consultations under your belt, or it could be that you want to be securing 3 bookings every month and convert those consultations into your next ceremony.
Whatever your goal, it’s important you get really hot on the initial basics. In this blog, we will take a look at the top five ways to ensure you get those replies filling up your inbox.
Have an engaging subject line – Think outside the box!
The subject line is the very first thing people will see when they receive your email so it absolutely needs to be engaging and exciting for the recipient. We all receive regular marketing emails with subject lines that draw you in and make you click, which is exactly the point! It’s always worth remembering that couples will want to see that you are someone who has made the effort. If you make the effort to have a really fabulous email, then what will your ceremonies be like?! Here’s another top tip; If you receive an enquiry through The Celebrant Directory or an online form, always be sure to change the subject line when replying. It’s likely emails from these sources might say something like ‘New Enquiry’ or ‘Thankyou for your submission’ and that’s a tad boring. Jazz it up a little!
Keep your email short and sweet
Information overload in the beginning stages of relationship-building isn’t the way to go. It’s absolutely an exciting time and there’s no doubt you want to get everything across to your couples so they have what they need! But… this might be slightly overwhelming. Think about what couples want, fast-paced conversations and digestible content that gets to the point, tells them what they need and excites them. Be sure to keep the tone of your emails friendly and warm and invite couples to ask as many questions as they like on a zoom call. This is the best way to build that connection, engage and steer away from giving too much information on an email.
Encourage people to jump on a video call with you to answer any questions
The goal is to get potential couples on a consultation call with you which is why inviting them to see you and hear you properly to get a real sense of your personality, is the best way to go. For a lot of Celebrants, consultation to securing a booking is the easier part. If a couple does want to meet with you, they already have an interest which is great! Keep things simple and invite them to ask as many questions as they need when you meet. It’s always much easier to build trust this way.
Make booking simple and use an online tool
The digital world is filled with lots of emails and content, which is super efficient and fabulous! However, sending various emails back and fourth to couples, asking them when they might be available to meet not only wastes time, it’s also creating potential barriers. Always ask yourself how you can make the experience really easy for people. This way, the process will become much smoother. There are various online booking tools such as Google Meets and Calendly that allow you to input your availability and share the link on email. Couples can simply choose a date and time that works for them and there you have it! This looks super professional, saves time and no emails get lost.
Have a snazzy email signature
What does your email signature currently look like? Is it super sharp and professional or is it looking like it needs a little bit of TLC? If it’s the latter, let’s look at how we can switch that up!
Similar to our first point, if you have a cracking email signature that’s bold, bright and super professional, then this encourages couples that you care about the finer details which is hugely important for wedding ceremonies! It really is all in the details and it’s important to not overlook them. People notice everything so injecting your brand everywhere you possibly can, is key. Adding a great image of yourself with all your business details and social media accounts is the best place to start. If you need a little bit of inspo, there are plenty of online sites such as htmlsig.com that can create signatures for you and you can then paste them into your email.
These are the key ways to ensure you get an email response from potential couples and generate lots of consultations and bookings!
Want more content like this to help your business grow? Become a member here and get SEEN! You can access our celebrant community, content, events, expert tips and advice, website features, social media spotlight and SO much more.
drop us your email and we'll send you beautiful ideas to inspire your perfect celebration