Why Directory Websites need to form part of your marketing plan

Wedding directory websites are a fantastic source of business and income for wedding venues. They’re an essential part of your marketing strategy because they help you to get found by prospective couples. Google my business is easy to set up but in this blog we’ll take a look at some of the reasons why directory websites form an integral part of any venue’s marketing.

Who recommends directory websites?

Couples do! Not just those who’ve just got engaged either, many couples will go and have a look for directory listings when they’re looking at venues. Research shows that 50% of couples use directory websites to search for local wedding services; directory listings are often their first port of call when finding the venue and suppliers they want for their big day. Couples can find up-to-date information on directory sites about wedding offerings and reviews, meaning they can make more informed decisions than by relying on word of mouth or asking other couples who have already tied the knot. In fact 85% of UK couples prefer to research venues online rather than through word of mouth.

Couples recommend me all the time

Relying on just word of mouth isn’t a sustainable way of marketing. You need to have a marketing mix. It’s so called because you need to mix things up!

Wedding directory websites are linked to other suppliers. This means you’ll not only be recommended and found by couples, but also other wedding suppliers.

SEO friendly directory listings can bring lots of new leads straight to your door! SEO stands for Search Engine Optimisation – which is a way of getting more visitors to visit your website through Google search results pages . Directory links help with this because if they’re well connected, they’ll appear on first page searches too.

Do I need my own website as well as having a directory listing?

It depends. Most directory websites will allow you to list your business without having your own website however, many people don’t trust sites they can’t find any information about online. Directory listings mostly give top line information and showcase imagery but most couples like to do their own research too. 

I can find directory listings online for free – why would I pay for a directory listing?

Do you spend money on other forms of advertising? If so, directory websites work in much the same way as any other form of advertising: You have to pay to play! The added benefit with directory websites is that not only do they help drive traffic toward your website, but directory links often create inter-connection between sites. So basically when someone searches for suppliers such as Celebrants in their area on The Celebrant Directory, they might find links to styled shoots or real weddings they’ve been to which then link back to you. 

Introducing the Venue Directory by The Celebrant Directory

The directory has been set up to help independent venues attract couples to find their dream venue for their special day. It is not limited to the wedding industry, we accept listings from all types of venues from natural burial grounds, gardens, private beaches, stately homes, fields and more.

Listed on The Celebrant Directory are Celebrants and Venues Worldwide – from the UK, Spain, U.S.A, UAE, Australia and New Zealand!

Whether you’re a wedding or funeral venue, become a Celebrant Approved Supplier on our directory, today! Set up your profile showcasing:

1. Your ceremony style
2. Gorgeous imagery & videos
3. Reviews
4. Links to blogs your showcased on The Celebrant Directory

Want to join us? Of course you do! Sign up as a venue here.